They call it “ceremonial grade.” They call it “premium.” They call it “the best.” But what actually makes a premium matcha premium? In Part 1 of this series, we walked […]

Walk into a café in New York, London, or Singapore, and you are almost guaranteed to see “Uji Matcha” somewhere on the menu. From premium lattes to mass-produced confections, the […]

“Ceremonial grade” and “culinary grade.” You’ve seen these labels on every matcha product online. They sound official — like there’s a regulatory body somewhere deciding which powder gets which title. […]

Hojicha Powder: Zairai vs Shizuoka Blend We carry two hojicha powders. They look similar. They taste completely different. Here’s an honest breakdown to help you choose. The Short Version Zairai […]

Hojicha: Powder or Loose Leaf? Hojicha is everywhere — in latte menus, ice cream shops, and baking recipes. But what most people outside Japan don’t realise is that hojicha was […]

Hojicha vs Matcha — What’s the Difference? They’re both Japanese green tea. They both come as powder. But that’s where the similarities end. Here’s an honest, detailed comparison to help […]

There are more matcha products on the market than ever before. New brands appear almost weekly — in grocery stores, cafés, online. Some are excellent. But a significant number of […]

There are more matcha products on the market than ever before. New ones appear almost every week — at cafés, in grocery stores, online. Some of them are great. But […]