Native Cultivar Hojicha – ZAIRAI | ほうじ茶 在来 – 80g

Earthy. Vibrant. Lingering sweetness.

This tea is made from Zairai (在来)—a native cultivar that differs from modern cultivated varieties (cultivars) bred and propagated by humans for uniformity. Unlike those clones, Zairai bushes have grown for decades—sometimes centuries—naturally adapting to their land. With deep roots, they absorb minerals and nutrients from the soil, fully expressing the local terroir.

Organic farming is practiced with a focus on enriching the soil with minerals to nourish the plants from within. Rather than simply following the conventional theory of harvesting earlier, softer leaves, the farmers carefully determine the timing based on when each tea bush reaches its peak vibrancy.

The roasting process is also done by the farmers themselves, using artisanal sand roasting to bring out the tea’s full character. The result is a tea that first offers woody florality and layered depth—with a deep, earthy note and a slightly creamy mouthfeel. Natural umami and soft sweetness unfold at the core of the flavor, gently echoing at the back of your tongue. This is a tea that lets you feel the vitality and quiet energy of nature.